Fair Trade Coffee Growing

Over half of the world's coffee is produced on small family farms with only a few acres of coffee trees. Fair Trade certification provides a way for these farmers to increase their incomes by helping them organize into cooperatives that link them directly to coffee importers. Fair Trade farmers are guaranteed a premium over the prevailing price paid for coffee on the international market. In addition, Fair Trade improves farmers' economic stability by encouraging importers to extend financial credit to cooperatives and develop long-term trading relationships.

HappyRock Coffee believes strongly in supporting sustainable coffee production, both environmentally and socially. We proudly offer Fair Trade and Organic shade grown coffees.

About our Coffee

When it comes to sourcing our green coffee, we only buy & roast organically grown coffee. We do our part to support farmers by buying Fair Trade, co-operatively grown or we work with other independent micro-roasters to get direct trade coffees. Our goal is to put farmers first. When it comes to roasting, we see no reason to compete with other independent micro-roasters. The only competition we see is corporate vs. independent.

We specialize in roasts that are not burnt. Our variatials (single origin coffees) are done at a cuppers light roast while our blends range from light to vienna to traditional italian dark to dark french, as well as a median blend and a viennese blend. We always have a darn fine decaffe in stock as well.